Publishers need to adopt the native ad strategies of social media

The mass adoption of the internet has seen digital advertising increasingly eat into print ad revenue. You’d be forgiven for thinking that advertising on newspapers’ websites would form a significant part of the overall digital ad spend, what with their high-quality content, pre-existing relationships with agencies and brands, and their well-established audience.

Yet only a small fraction of digital ad spend is going to newspaper publishers’ digital sites and despite US newspapers’ print ad sales more than halving to $19.5bn in 2012 since 2000, according to the Newspaper Association of America, their digital ad sales have only reached $3.4bn.

Source: Publishers need to adopt the native ad strategies of social media | Econsultancy

---

Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us