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Tuesday, 14 January 2014

The Rise and Rise of Native Advertising

The Rise and Rise of Native Advertising | Media Star India
Native Advertising is set to be the top trend of 2014. People spend almost the same amount of time reading native ad content as they spend on editorial content, 32% are likely to share with family and friends and 71% personally identify with the brand promoted via native advertising, according to a survey conducted by IPG Media Lab and Sharethrough.
What is native advertising and how can it affect your bottom line?

Source: The Rise and Rise of Native Advertising - Business 2 Community


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