Marketers Need to See the Pressing Need for Print in Advertising

Don’t we all spend most of our days staring at computer screens, mobile messages, and tablet touchscreens? That’s why so many of us look forward to the rare times that we can unplug and unwind with a traditional magazine or newspaper. No wonder highly niche, highly targeted publications are thriving today as a marketing tool. Their readers are relaxed, engaged, and actively searching for things to look at and learn. And the printed page offers frequent exposure, repeat impressions, pass-along readership, and message permanence.

Source: Marketers Need to See the Pressing Need for Print in Advertising

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