Back to the Wheelhouse: Advertising Sales in the Digital Age

Newspaper advertising pros have been long adept at matchmaking audiences with advertisers and their marketing objectives. But the conversations today are so much more complex.

It’s not enough to inform advertisers about the various publications and platform opportunities. The savvy newspaper sales professional must be poised to demonstrate how each represents distinctive benefits and reach, while also relating to one another in a sort of co-dependent multimedia web. It requires a richer, more consultative sell.

Source: Back to the Wheelhouse: Advertising Sales in the Digital Age

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