Not long ago, Bloomberg Businessweek declared 2014 the “Year of the Paywall” for the news industry. Sure enough, everywhere you look in publishing these days, you see news organizations ranging from Politico (and its Capital New York offshoot) to the new tech-oriented website the Information experimenting with online-subscription models. “I would not start a media company today based on advertising alone,” Politico Chief Executive Officer Jim VandeHei told Businessweek recently. “I think it would be crazy.”
This week, the Online Publishers Association, an industry trade organization, released a study that highlights the various ways newspapers and magazines are using paywalls to shape and expand their businesses.
Source:
Rising Paywalls Are Already Paying Off for Publishers
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