2014 for newspapers - the hard task of change

This year, newspapers turned to readers to help offset their deep advertising losses. Newspaper subscription prices went up, and a growing number of papers erected paywalls to create a new revenue stream.

Next year the big trend in newspapers will be the continued move away from print advertising as their main source of revenue.

Papers will experiment with new ideas, some that blur the line between editorial and advertising, to make up for print losses.

Papers will begin to offer customized paywall plans instead of higher-priced one-size-fits-all options.

And they’ll continue their expansion into new services, such as integrated marketing, native advertising and web site building, that weren’t available a few years ago.


Source: For newspapers, the hard task of change | Media Life Magazine

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